My name is Mike, and ever since I was small, I have loved making celebratory signs. I was always the kid with the 'welcome home' or 'happy birthday' sign at my house, and as soon as my parents bought our first computer, I started making signs using software programming. I followed that path later in life and have helped many friends design their signs. I love special occasion signs in particular. If you own a business, are planning a party, or have a special event coming up, please explore this space. It has everything you ever wanted to know about signs and hopefully more!
If you own a retail establishment or a restaurant in an area that has a lot of foot traffic, you need signage that stops people in their tracks and convinces them to come into your place of business. Wondering what types of signs are the best? Let these tips guide you:
1. Guide Customers to You
If you're slightly off the beaten path, you need signs that bring the foot traffic to you. For instance, you may be able to put in an arrow urging people to turn for pizza or go left for new clothes. In some cases, it may even make sense to purchase a billboard in the area or ask another business owner if you can display a sign for your business on their property.
2. Go Perpendicular
For shops located on the main drag, consider signs that are perpendicular to the pavement. Signage affixed directly to your storefront often ends up being parallel to the pavement. That makes it harder for people to see.
3. Give Them Time to Decide
Perpendicular signage is just half the visibility battle. You also want to ensure that potential customers can see your sign long before they approach your business. That gives these people time to get excited and decide to come into your shop.
If they can't see you from down the street, you are essentially demanding that they make a snap decision the moment they are standing directly in front of your shop. A tiny bit of advance warning (even if it's just a few seconds) can make a difference.
4. Create Signage Based on Interests of Passersby
Your signage should reflect your brand, but it should also mirror what passersby want. If possible, try to figure out what type of people walk past your shop and figure out what they want. Do they want luxury? Simplicity? Savings? Make sure your signage is designed in a way that appeals to their desires.
5. Change It Up
When people see the same sign over and over again, the sign may start to melt into the background, and the people may not "see" it anymore. To prevent this from happening, consider investing in signs that can be changed. For instance, you may want to get a LED sign board that supports a changing message. Alternatively, you may want to choose a signage design that is different from the other businesses in the area. You need to stand out to get noticed.