My name is Mike, and ever since I was small, I have loved making celebratory signs. I was always the kid with the 'welcome home' or 'happy birthday' sign at my house, and as soon as my parents bought our first computer, I started making signs using software programming. I followed that path later in life and have helped many friends design their signs. I love special occasion signs in particular. If you own a business, are planning a party, or have a special event coming up, please explore this space. It has everything you ever wanted to know about signs and hopefully more!
The popularity of t-shirts remains unwavering, and this can be attributed to the array of advantages that this apparel offers. Not only is it appealing to generations across the board, but t-shirts can be paired with virtually any type of clothing! So if you are looking for an economical yet effective marketing tactic for your business, you likely are contemplating online t-shirt printing services so that you can give out this merchandise to existing and potential customers.
However, the versatility that t-shirt printing offers does present the chance to make mistakes when designing these promotional materials, which can prove costly to your business. To ensure that you are making the most of this marketing tool, here are a couple of the missteps that you should avoid when enlisting online t-shirt printing services.
Poor quality fabrics for their cheap price point
When printing t-shirts en masse, it may seem cheaper to simply purchase the lowest quality fabric in an attempt to save on costs, but you would be doing your business a disservice. Considering how widely worn this apparel is, you should expect that the average customer will be able to tell the difference between a good quality t-shirt and one that would feel uncomfortable.
Thus, if you do not want your consumers to get the impression that your business is cheap, it is best to invest in cotton fabric that will not only feel good to the touch but will be comfortable on their skin too. Take note, poor quality materials increase the likelihood of your target demographic not wearing the t-shirts and this will be a waste of your marketing efforts.
Intricate designs that are hard to decipher
When you get the chance to design custom t-shirts for your business, you could be thinking that this is your opportunity to explore your inner Picasso. And while this is fine when you are customising apparel for yourself, it is not necessarily the best route to take when you are trying to appeal to a wide demographic. A mistake that some business owners make is forgetting that not everyone shares their taste. Although the t-shirts should be a representation of your vision, they should also be appealing to a vast audience if they are to be an effective promotional tool.
With that in mind, it is critical to steer clear from designs that are too intricate to decipher and instead go with simple text and imagery that can be understood at a glance. The easier it is to convey your message, the higher the probability of attracting new customers who have grasped relevant information regarding your business such as the goods or services that you offer, contact information and location.
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